The Real Reason Why Your Prospects Say "No!"
The Real Reason Why Your Prospects Say "No!"
Copyright © Mark Petrelis
http://petrelis.payitforward4profits.com
The Real Reason Why Your Prospects Say "No!"
Do you know the real reason people respond to your offer or pass it up?
Have you ever been completely baffeled why someone you thought was really interested in your opportunity, backed out?
Let me clue you in the why. There is actually a very specific reason why this happens.
Every single action and decision every person on this planet makes is based on one single thing:
***The desire to avoid pain or acquire pleasure.***
That's it...
From the length of your hair, to the fact that you opened this email, to your job, were all decisions made because they gave you pleasure or helped you avoid pain...
This is huge information to know, because as internet networkers it will allow us to do our job (market & promote) much more effectively.
Example:
When our prospects say no, it's because the perceived pleasure they would gain from starting a business did not out-weigh the pain of the start-up costs, or moving outside their comfort zone...
It's just human nature, and you need to have a clear understanding of it!
There are six key points regarding human nature that you absolutely must know in order to be the most effective marketer possible.
I just gave you the first.
The second is that people are lazy. They want better, faster, and cheaper.
The third is that people would like to learn HOW to do something, than actually do it.
They purchase the hope of a result, instead of actually working for it.
I'm sure you've seen the evidence of this many times over in your business.
How many distributors or affiliates do you have that purchased your business product or service but never did a darned thing with it? People are lazy. They purchase hope. They are under the impression success comes from something outside themselves.
If you do not come to the table with this knowledge, it will drain your bank account dry faster than you can say "big mistake."
BUT! There is a way you can use this knowledge to your advantage and make these type of people some of your biggest allies! They will even fund your advertising for you.
Seriously!
Here is why these 6 human characteristics are so important: They are the foundational principles that you must use to write your ads and marketing pieces!
Example: Which desire is greater, and which should you base your adverting on: The desire to gain pleasure or avoid pain?
The difference is massive and it's real. In fact it's so real it's ingrained into our very DNA. It's a genetic tendency that cannot be avoided by people! You might even say it's how you "magnetize" your ads into non-stop, lead producing machines!
So the next time you create some add copy for an advertizement - remember this secret and your results will be staggering.
That’s why I use a system that incorporates this very knowledge directly into it!
About the Author:
-----------------------------------------------------------------
To find the best home based business ideas and
opportunities so you can work at home visit:
http://petrelis.payitforward4profits.com
Copyright © Mark Petrelis
http://petrelis.payitforward4profits.com
The Real Reason Why Your Prospects Say "No!"
Do you know the real reason people respond to your offer or pass it up?
Have you ever been completely baffeled why someone you thought was really interested in your opportunity, backed out?
Let me clue you in the why. There is actually a very specific reason why this happens.
Every single action and decision every person on this planet makes is based on one single thing:
***The desire to avoid pain or acquire pleasure.***
That's it...
From the length of your hair, to the fact that you opened this email, to your job, were all decisions made because they gave you pleasure or helped you avoid pain...
This is huge information to know, because as internet networkers it will allow us to do our job (market & promote) much more effectively.
Example:
When our prospects say no, it's because the perceived pleasure they would gain from starting a business did not out-weigh the pain of the start-up costs, or moving outside their comfort zone...
It's just human nature, and you need to have a clear understanding of it!
There are six key points regarding human nature that you absolutely must know in order to be the most effective marketer possible.
I just gave you the first.
The second is that people are lazy. They want better, faster, and cheaper.
The third is that people would like to learn HOW to do something, than actually do it.
They purchase the hope of a result, instead of actually working for it.
I'm sure you've seen the evidence of this many times over in your business.
How many distributors or affiliates do you have that purchased your business product or service but never did a darned thing with it? People are lazy. They purchase hope. They are under the impression success comes from something outside themselves.
If you do not come to the table with this knowledge, it will drain your bank account dry faster than you can say "big mistake."
BUT! There is a way you can use this knowledge to your advantage and make these type of people some of your biggest allies! They will even fund your advertising for you.
Seriously!
Here is why these 6 human characteristics are so important: They are the foundational principles that you must use to write your ads and marketing pieces!
Example: Which desire is greater, and which should you base your adverting on: The desire to gain pleasure or avoid pain?
The difference is massive and it's real. In fact it's so real it's ingrained into our very DNA. It's a genetic tendency that cannot be avoided by people! You might even say it's how you "magnetize" your ads into non-stop, lead producing machines!
So the next time you create some add copy for an advertizement - remember this secret and your results will be staggering.
That’s why I use a system that incorporates this very knowledge directly into it!
About the Author:
-----------------------------------------------------------------
To find the best home based business ideas and
opportunities so you can work at home visit:
http://petrelis.payitforward4profits.com
posted by Mark Petrelis at 7:07 AM
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